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Case Study

RIAdvisory advised Havas Group on its acquisition of Front Networks digital agency based in China

By Chris Beaumont

RIAdvisory had a wide brief to assist Havas Group broaden their specialist service portfolio in Greater China, by identifying suitable independent agencies. China’s unique and dynamic digital ecosystem has spawned numerous independent firms in all the Mainland’s key cities. RIAdvisory’s market knowledge and access facilitated qualifying several strategic options.

Front Networks was a unique ‘best in class’ digital agency with blue-chip MNC clients and a history of creative digital innovation, leveraging their technology prowess and future-proofed competencies. The founder and owner made an immediate strong connection with local, regional, and global leadership having himself been educated in France. The relationship deepened while the pandemic delayed the formal finalization of the deal.

This acquisition is a win-win-win scenario for Havas, Front Networks, and their clients.

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